When coming back from my parent’s house following a wonderful Thanksgiving dinner, I took the Stupid SEPTA Broad Street Line, which I ride multiple times a day. Today, something was different: the entire car was wallpapered to look like a Bud Light can. A garish, bright blue with condensation graphics, floor to ceiling. It looked like the walls were dripping with slime, and the phrase “TAILGATE: APPROVED” was stamped all over.
It was a Thanksgiving miracle! Not six hours before, this looked like a regular subway car, but now it has been transformed into a seizure inducing monstrosity. I’m sure the people who spent their thanksgiving applying the Bud Light decals were just thrilled with their life choices.
Normally I would say this is not a big deal. Advertising is important! Advertising raises product awareness (I probably wouldn’t have know that Bud Light was a shitty company if not for this) and helps fund public transportation (those new signing bonuses have to come from somewhere). But the bright blue, plus the orange seats, plus the harsh florescent lighting… it’s bad, man.
Happy Thanksgiving, from my ruptured corneas to yours!