Posted in movies on 03/09/2011 08:54 am by Zachary
Real Talk: when I saw these atrocious X-Men First Class posters my first instinct was to look for the Photoshop layers window so I could move those odd feathered heads. Why is that passive white space cutting into Professor X’s eyebrow? How did this happen?
I’m guessing that this was entirely intentional, and the marketing team is hoping these “go viral” so that everyone with a semblance of design sense blogs about the posters in outrage, bringing some much needed media attention to the movie before it’s released. This marketing strategy is known as bridging the GAP.
Posted in art, movies on 12/19/2010 01:30 pm by Zachary
A Star Wars poster designed by Olly Moss for Mondo. It’s pretty great. I’d hang it in my dorm room, at least, if I were in some sort of situation that required me to live in a dorm. But: I’ve been seeing many blogs mention this poster and praising the “unique and clever vision” Moss brings to the design while lamenting the blandness of modern movie posters.
It’s pretty easy to make unique and clever movie posters when the films are thirty years old and contain instantly recognizable images. As beautiful as this is, there’s no way a poster in the same vein would work for an emerging intellectual property. What is this movie about? A robot with two different color eyes? Maybe he’s wearing 3D glasses and has little people living inside his chest? If I hadn’t grown up watching Star Wars I would have no idea. This says nothing about the film other than “we hired a really good illustrator to do the posters.” Don’t blame modern film posters for wanting to attract an audience.
This has been your host Cranky Joe McStressblog bringing you yet another installment of What Really Grinds My Gears. Sorry.
Let me make this clear: at some point, I was a mograph superstar. I knew After Effects like water and I had ideas that people paid me to make real. Then I took a break for a couple of years and… this happened. Advanced Beauty is something people in the industry have been waiting for, a sort of sublime becoming for a stale medium. It is wonderful and invigorating. Unfortunately, it leaves old mographers like me in the dust.