Real Talk: when I saw these atrocious X-Men First Class posters my first instinct was to look for the Photoshop layers window so I could move those odd feathered heads. Why is that passive white space cutting into Professor X’s eyebrow? How did this happen?
I’m guessing that this was entirely intentional, and the marketing team is hoping these “go viral” so that everyone with a semblance of design sense blogs about the posters in outrage, bringing some much needed media attention to the movie before it’s released. This marketing strategy is known as bridging the GAP.